My wonderful former colleague, Bob, has just sent a fabulous link on corporate jargon.
Some thoughtful person called Andrew Davidson has produced a jargon generator for anyone needing to turn plain language into sentences like these; ‘We will revalue our capability to brand without lessening our power to reinvent. We understand that it is better to leverage globally than to maximise intuitively.’
Click here for Andrew’s Gibberish Generator
Bob has also found an interesting clip on You Tube called Corporate Jargon, Lying by Obscurity. This reveals a darker motivation behind the use of such language.
Thanks Bob! You did my work for me this week. In other words, you enabled me to seamlessly leverage my network to enhance capability.
I know I will post up a lot more about jargon as it seems to rile most of you but for today, let me leave the last word to the cartoonist, Sam Gross of the New Yorker.